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How do you best price your handmade jewelry for a fast sell and profit?

all handmade by me, materials, price of, and time spent on vary greatly. also, there is transportation and display costs. an example of what i sell is : 16 inch onyx and black agate necklace with a teardrop mother of pearl pendant, 18 inch 3 strand turquoise colored seed beaded necklace with a handmade one of a kind 30mm sterling silver dolphin and hoop pendant. both took about 2.4 hours to make.

Normally, price is associated with quality, especially when it comes to handmade jewelry. You don’t want to price your jewelry too low because people will think maybe something’s wrong with it. Fast sell and good profit are almost like oxymorons when it comes to jewelry. A lot of time and money goes into making it, so don’t underprice your jewelry. Of course, this means it might not sell as fast.

You can calculate both wholesale and retail price. Labor is the amount you want to pay yourself per hour. Depending on your experience it can be anywhere from $15 and up per hour. A common pricing formula is the following.

Wholesale price = (Materials X 2) + (labor X # of hours)
Retail price = wholesale price X 1.50(50% markup)

The markup over the wholesale price can be as high or as low as you want but 50% is pretty common. The display and transportation costs cannot be part of the price since those are business expenses. You have to markup your jewelry to the extent that the price will cover all your expenses plus leave you with a decent profit.

Southwest Handmade Jewelry – turquoise, silver and semi-precious stones

Handmade Green Copper Turquoise .925 Sterling Silver Jewelry Earrings 1.7″ $5.01

Silver Turquoise Bracelet – Hand Made- One of a Kind – Beautiful $69.95

HANDMADE JEWELRY TIBET SILVER & TURQUOISE COLORED BEAD BRACELET $1.30

Black-white turkey turquoise,silver plated,handmade earrings + free stoppers $1.25

Black-white turkey turquoise,silver plated,handmade earrings + free stoppers $1.25

Green turquoise & green crystal ,silver plated,handmade earrings + free stoppers $0.99

Mens Tibetian Silver handmade Cuff Braclet with Faux Turquoise Center $12.99

Nice Handmade Turquoise Pearl .925 Silver Earrings $21.99

Sterling silver 925 Mexico hand made salt pepper shakers with inlaid turquoise $199.00

Charles Albert chunky turquoise sterling silver handmade designer bracelet NWT $178.00

Silver Southwestern Handmade Stamped Blue Turquoise Concho Style Key Ring $49.50

TURQUOISE HANDMADE CHAIN NECKLACE 24K YELLOW GOLD OVER STERLING 925 K SILVER $450.00

Tibetan Silver Jewelry Handmade Turquoise Earrings #4631 $0.01

Handmade Native Sun Sterling Silver Turquoise Earrings NIB $24.99

Handmade Native Sun Sterling Silver Drop Earrings NIB $24.99

VTG HANDMADE NATIVE AMERICAN Silver Turquoise Watch Band CUFF Bracelet BEAUTY $949.99

Handmade Sterling Silver and Turquoise with Tigereye Necklace and Earrings Set $55.00

Handmade Sterling Silver Turquoise Earrings $16.95

HANDMADE Blue Turquoise and sterling silver necklace $38.00

B&E Eustace Turquoise Raised Silver ZUNI Hand Made Ring 5.5 $89.10

Small Vintage Turquoise and Sterling Silver Pendant Flower Hand Made 1.5″ c1b3 $29.99

Handmade S. Silver Turquoise Money Clip $22.45

Native American Sterling Silver Hand Made White Buffalo Turquoise Cuff Bracelet $380.00

Navajo Hand made Sterling Concho and Turquoise Earrings $35.00

Navajo Hand made Sterling with Turquoise and Coral dangle Earrings $28.99

Navajo Hand made Sterling with Turquoise Hoop Earrings $60.00

Zuni Hand made Sterling and Turquoise Earrings $45.00

Zuni Hand made Sterling and Turquoise Earrings $45.00

Turquoise & Silver 40mm Teardrop Loops Handmade $5.99

turquoise,light blue opal, sterling silver handmade horse dangle earrings NWT $48.00

Handmade Artisan signed turqu gem cuff bracelet S505 $74.53

Sterling Silver Turquoise Earrings Kokopelli Dancer Handmade Southwest # 50 $18.99

Green Turquoise gemstone focal bead,silver alloy handmade jewelry bracelet $7.99

Beautiful Vintage Handmade Silver and Turquoise Ring $15.26

HANDMADE DESIGNER BANGLE 24K GOLD VERMEIL OVER STERLING SILVER W/ TURQUOISE $184.00

Blue/Green Mosaic Turquoise & Silver Teardrop Loop 40mm Earrings Handmade $5.99

Beautiful Vintage Handmade Silver and Turquoise Ring $15.99

Natural Turquoise Coral Sterling Silver Earrings Handmade Tribal Jewelry Red $44.99

ZUNI NATIVE AMERICAN STERLING SILVER RING TURQUOISE INLAY DESIGN HANDMADE RETRO $7.99

VINTAGE HANDMADE STERLING SILVER BLUE TURQUOISE CABOCHON STUD EARRINGS SIGNED $36.00

ROMAN ART HANDMADE TURQUOISE WITH RUBY STUD DESIGNER EARRINGS STERLING SILVER $49.00

Bernice Leekity handmade Eagle bolo silver turquoise $99.00

Sterling Silver Turquoise Dangle Earrings Birds Southwest Handmade ORN # 58 $14.99

VTG Hand Made Mexico Sterling Silver & Turquoise Ring — Filigree $35.00

BEAUTIFUL HANDMADE LONG MULTI-CHAIN 3 STONE TURQUOISE AND CRYSTAL NECKLACE $19.99

Blue turquoise round,silver tone,handmade earrings+free sroppers $1.25

10 Handmade Lampwork Beads,15mm,Turquoise,Silver(G60D) $2.25

VINTAGE HANDMADE TURQUOISE STERLING SILVER BRACELET $128.00

Handmade Sterling Silver and Turquoise w Bronze Key Ring $75.00

Lovely Handmade Sterling Silver & Turquoise Bolo Tie $185.00

Size 12 Handmade Turquoise & Sterling Silver Ring $135.00

Handmade Sterling Silver & Turquoise Key Ring $70.00

Handmade Sterling Silver & Turquoise Key Ring $60.00

Size 9 Handmade Sterling Silver and Turquoise Ring $35.00

Lovely Handmade Sterling Silver Magenta Turquoise w/ Bronze Hair Barrette $60.00

Handmade Sterling Silver & Turquoise Belt Buckle $280.00

#2 HAND-MADE STERLING (.925) SILVER FLOWER TURQUOISE LADY’S WATCH BAND – 6″ $19.99

#1 HAND-MADE STERLING (.925) SILVER FLOWER TURQUOISE LADY’S WATCH BAND – 6″ $19.99

STUNNING TIBETAN SILVER PLATED HANDMADE CORAL TURQUOISE ETHNIC PAIR OF EARRINGS $0.99

Pendant for necklace: Turquoise Coral, Sterling silver 925, Hand made SouthWest $18.50

Handmade Silver Tribal Beaded Braclet with Turquoise STONEs! 7-1/2 inch $9.95

Vintage Handmade Southwest Indian Turquoise Earrings made from Sterling Silver $10.00

Hemp Bracelet Turquoise Blue with Silver Beads Handmade Friendship Surfer Casual $6.30

Silver Navajo Blackgoat Handmade Stamped Turquoise Key Ring $49.50

New Sterling Silver .925 Tibetan Turquoise Pendant Handmade Jewelry Tq stone $284.99

Sterling Silver Earrings Mixed Stones Humming Birds Vintage Hand Made Nice! $120.00

turquoise, light blue opal, .925 sterling silver handmade petite circle earrings $28.00

turquoise, light blue opal, .925 sterling silver handmade petite square earrings $36.00

HANDMADE JEWELRY TIBET SILVER & TURQUOISE COLORED BEAD BRACELET $9.99

HANDMADE JEWELRY TIBET SILVER & TURQUOISE COLORED BEAD BRACELET $9.99

#8 MINE TURQUOISE HAND MADE.925 CUSTOM RING 36.2 cts. sz.7 1/2 $37.77

PEACE SYMBOL TURQUOISE CAB HAND MADE 925 SILVER WIRE PENDANT #1A-613 $37.77

#8 MINE TURQUOISE CAB HAND MADE 925 SILVER NAVAJO STYLE SZ. 8 1/2 RING $39.77

SLEEPING BEAUTY TURQUOISE CAB HAND MADE 925 SILVER WIRE WRAP PENDANT#1-1080 $37.77

TURQUOISE MOUNTAIN CAB HAND MADE 925 SILVER WIRE WRAP PENDANT#1-1074 $34.77

KING MANASSA TURQUOISE 15x20mm CAB HAND MADE 925 SILVER SZ. 9 RING 24.1 cts. $32.77

SLEEPING BEAUTY TURQUOISE CAB HAND MADE 925 SILVER WIRE WRAP PENDANT#1-1079 $37.77

KING MANASSA TURQUOISE 15x20mm CAB HAND MADE 925 SILVER SZ. 8 1/2 RING 21.3 cts. $32.77

ROYSTON TURQUOISE 13x18mm CAB HAND MADE 925 SILVER SZ. 8 RING 19.9 cts. $29.77

#8 MINE TURQUOISE HAND MADE.925 CUSTOM RING 22.0 cts. sz.6 1/4 $29.77

Darrell Cadman Sterling Silver Handmade Navajo Ring Natural Kingman Turquoise $210.00

Navajo Handmade Sterling Silver Turquoise Mountain Handmade Cuff Bracelet $200.00

Ned Nez Sterling Silver Handmade Navajo Cuff Bracelet Natural Morenci Turquoise $395.00

Darrell Cadman Sterling Silver Handmade Navajo Ring Sleeping Beauty Turquoise $220.00

Darrell Cadman S Silver Handmade Navajo Ring Natural Pilot Mountain Turquoise $225.00

Ivan Howard S Silver Handmade Natural Candelaria Turquoise Navajo Cuff Bracelet $550.00

Darrell Cadman S Silver Handmade Navajo Cuff Bracelet Natural Royston Turquoise $310.00

Aaron Anderson Navajo #8 Turquoise Sterling Silver Tufa Cast Handmade Ring $260.00

Darrell Cadman Sterling Silver Handmade Navajo Ring Natural Persian Turquoise $230.00

Tommy Jackson Natural Carico Lake Turquoise Sterling Silver Handmade Navajo Ring $250.00

Retro charming Tibetan silver pure handmade turquoise bracelet $0.99

VINTAGE HAND MADE AMERICAN INDIAN NAVAHO ZUNI ? TURQUOISE SILVER BRACELET NR $33.99

Navajo Handmade Streling Silver with Turquoise Earrings $15.00

Handmade Lovely blue turquoise silver earrings silver hooks $0.99

HANDMADE ANCIENT ART RING W/ TURQUOISE 24K GOLD OVER STERLING SILVER $93.00

Elegant Real Blue Turquoise 925 Solid Sterling Silver handmade artisan pendant $14.99

HANDMADE BRACELET WITH TURQUOISE 24K YELLOW GOLD OVER STERLING SILVER $190.00

Beautiful Tibet Silver Turquoise Handmade Bracelet $1.28

Hand Made Turquoise Silver Tear Drop Earrings Jewelry $31.29

Natural Lapis Lazuli Turquoise Sterling Silver Earrings Handmade Unique Jewelry $29.99

Handmade Turquoise Horseshoe Watch $71.99 Handmade western watch with authentic turquoise stone appeal. Inlaid turquoise stones form horseshoe design; framed by scrolling leafwork. Stainless steel link expandable band for a great fit . Native American handmade jewelry, each piece is unique. Genuine turquoise stones on sterling silver offer southwestern distinction to our men’s watch. Clear acrylic rhinestone embellishments. Reliable Japan quartz movement. White watch face with silver-tone markings & hands. Watch face measures approximately 1 1/4" wide. Proudly made in the U.S.A. Genuine stone size and color may vary. This is a handcrafted watch, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

Handmade Turquoise Heart Necklace Set $59.99 Delicate heart jewelry with turquoise stone accents. Quality handmade sterling silver necklace set. Heart pendant & earrings with center turquoise stone. French hook heart earrings. Native American handmade jewelry, each piece is unique. Native American craftsmanship creates a unique jewelry piece in our heart necklace and earrings set. Authentic turquoise stones. Secure spring ring closure. Earrings measure 1/2 ” long. Heart necklace measures approximately 15 1/2″ long. Proudly made in the U.S.A.

Handmade Turquoise Horseshoe Sterling Silver Ring $71.99 Handmade western ring with authentic turquoise stone appeal. Inlaid turquoise stones form horseshoe design; framed by scrolling leafwork. Center clear rhinestone embellishment. Crafted of sterling silver. Native American handmade jewelry, each piece is unique. Horseshoe ring features raised genuine turquoise stone accents in the shape of a horseshoe. Clear acrylic rhinestone. Horseshoe ring measures approximately 3/4" wide. Proudly handmade in the U.S.A.Genuine stone size and color may vary. This is a handcrafted ring, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

Handmade Turquoise & Mother of Pearl Ring $28.99 Intriguing combination of authentic turquoise stones & mother of pearl on a handmade ring. Stones form a wedge design along ring band. Crafted of quality sterling silver. Native American handmade jewelry, each piece is unique. Add southwestern style to your jewelry collection with an authentic turquoise ring boasting sophisticated appeal mother of pearl inlays. Ring band measures approximately 1/4" wide. Proudly made in the U.S.A. Genuine stone size and color may vary. This is a handcrafted ring, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

Handmade Turquoise & Coral Stone Pendant Necklace $21.99 Elegant, handmade turquoise jewelry – at an amazingly low price!. Genuine turquoise stone & coral stone pendant. 17" sterling silver necklace chain. INative American handmade jewelry, each piece is unique. When simplistic elegance counts in your jewelry collection, look to this turquoise necklace to set your look apart! Handmade turquoise and coral stone pendant set on a thin, sterling silver necklace chain. Convenient lobster claw clasp closure. Pendant measures approximately 1/2" long.  Genuine stone size and color may vary. This is a handcrafted necklace, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

Handmade Turquoise & Coral Stone Embellished Watch $81.99 Delicate ladies’ watch bedecked in authentic turquoise & coral stones. Turquoise & coral stones set on sterling silver with fancy leafwork pattern. Stainless steel link expandable band for a great fit . White watch face with silver-tone markings & hands. Reliable Japan quartz movement. Native American handmade jewelry, each piece is unique. Genuine turquoise and coral stones on sterling silver offer southwestern elegance to our ladies’ watch. Watch face measures approximately 3/4" wide.  Genuine stone size and color may vary. This is a handcrafted watch, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

Sterling Silver & Turquoise Dream Catcher Earrings $10.99 Earrings measure 1 3/4″ long.. Sterling silver & turquoise dream catcher earrings. Traditional Native American design. Sterling silver dream catcher & feather with turquoise bead accents. French hook styling. Native American handmade jewelry, each piece is unique. Capture the elegant styling of the Southwest with a pair of authentic turquoise dream catcher earrings – at a bargain price! Womens Earrings are sterling silver with a touch of defining turquoise.

Sterling Silver Turquoise & Coral Lighter Case $26.99 Quality handmade cigarette lighter case with authentic stones. 2 1/2" tall sterling silver case. Silver feather accents and genuine coral and turquoise stone embellishments. Hand engraved detailing. Fits standard lighter, not included. Native American handmade, each piece is unique . Our handmade cigarette lighter case details true Native American flair with front sterling silver feather overlay embellished with coral and turquoise stones. Conveniently fits a standard lighter. Proudly handmade in the U.S.A.  This is a handcrafted lighter case, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this item. Lighter shown is not included.

Sterling Silver & Turquoise Dream Catcher Necklace $23.99 Sterling silver & turquoise dream catcher necklace. Traditional Native American design. Sterling silver dream catcher & feather with turquoise bead accents. Proudly made in the U.S.A.. Native American handmade jewelry, each piece is unique. Capture the elegant styling of the Southwest with an authentic turquoise dream catcher necklace – at a bargain price! Dream catcher pendant measures 1 1/4" long. Sterling silver dream catcher necklace measures 16" long. Barrel closure.  Genuine stone size and color may vary. This is a handcrafted piece of jewelry, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

3 Piece Turquoise Bracelet Set $85 3 handmade beaded bracelet set with turquoise, bone, and pyrite beads, paired with Tibetan silver inlay bead and hanging antique silver tassel. These stones and charms bring protection and guidance to its wearer.

Turquoise Nugget Bracelet $14.99 Handcrafted Native American jewelry at an affordable price. Genuine turquoise nuggets. Set between sterling silver beads. Native American handmade jewelry, each piece is unique. Let turquoise captivate your eye wearing this stunning turquoise nugget bracelet with its tranquil blue hue and the naturally unique quality of each precious stone. Bracelet measures approximately 7″ long. Proudly made in the U.S.A.

Handmade Chunky Stone Necklace $26.99 The trendy, chunky stone necklace look is now handmade with authentic turquoise!. Multi colored stones line necklace. Including authentic turquoise stones. Native American handmade jewelry, each piece is unique. Get the trendy stone necklace look at a great value price for authentic Native American handmade jewelry! Various colors & shapes of authentic stones. Genuine turquoise. Sterling silver J-hook clasp closure. Necklace measures approximately 19" long. Proudly made in the U.S.A. Genuine stone size and color may vary. This is a handcrafted necklace, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

Turquoise Swatch by Elite – Turquoise Silk $5 This is a Turquoise Blue swatch. Handmade with 100% silk.

Turquoise Nugget Necklace $31.99 Sterling silver in harmony with turquoise. Beautifully handcrafted Native American jewelry at an affordable price. Genuine turquoise nuggets set between sterling silver beads. Native American handmade jewelry, each piece is unique. Let turquoise captivate your eye with its tranquil blue hue and the naturally unique quality of each precious stone. Secure hook closure. Necklace measures approximately 16" long. Proudly made in the U.S.A. Genuine stone size and color may vary. This is a handcrafted piece of jewelry, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

Turquoise Stone Money Clip $22 Handcrafted money clip – a stylish way to carry cash!. Handsome turquoise stone detail. Framed with sterling silver leafwork. Traditional money clip styling. Native American handmade jewelry, each piece is unique. Proudly made in the U.S.A.. Nickel money clip features genuine turquoise stone accents. Fancy sterling scroll and leafwork setting. Money clip is approximately 2″ long.

Turquoise nugget dangle earrings $11.99 Earrings measure approximately 1 3/4" long.. Show yourself off wearing beautiful turquoise dangle earrings!. Genuine turquoise nuggets. Set between sterling silver beads. Native American handmade jewelry, each piece is unique. Let turquoise captivate your eye with its tranquil blue hue and naturally unique quality. Women’s Earrings feature French ear wires. Proudly made in the U.S.A. Genuine stone size and color may vary. This is a handcrafted piece of jewelry, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

Turquoise Horseshoe Money Clip $47.99 Handmade money clip with authentic turquoise. Inlaid turquoise stones form horseshoe design. Framed with sterling silver leafwork & rope border. Traditional money clip styling. Native American handmade jewelry, each piece is unique. A money clip for the equestrian with an appreciation for southwest details. Nickel money clip features raised genuine turquoise stone accents in the shape of a horseshoe. Fancy sterling scroll and leafwork setting. Money clip is approximately 1" x 1 3/4". Proudly made in the U.S.A. Genuine stone size and color may vary. This is a handcrafted money clip, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this item.

Turquoise stone ring $71.99 The finishing touch for the well-dressed man. Eye-catching genuine turquoise stone inset. Handcrafted with attention to detail. Sterling silver leafwork. Native American handmade jewelry, each piece is unique. Handcrafted ring features genuine turquoise stone inset. Sterling silver leafwork accents. Stone & setting measures approximately 3/4" x 1". Proudly made in the U.S.A. Genuine stone size and color may vary. This is a handcrafted piece of jewelry, and no two are exactly alike. Any variance in color or design is part of the uniqueness of this jewelry.

Converse Timing Pickup – Turquoise/ silver $60 Converse Timing Pickup – Turquoise/ silver

Turquoise Sample Swatch by Elite – Turquoise Silk $1.5 This is a Turquoise Blue swatch. Handmade with 100% silk.

Lalique! Coupelle Antares Turquoise Collection Made in France Handmade Luxurious Bowl $370 Lalique! Coupelle Antares Turquoise Collection Made in France Handmade Luxurious Bowl

Handmade December Birthstone Angel Silver Plated Earrings MADE WITH SWAROVSKI ELEMENTS $11.99 Handmade December Birthstone Angel Silver Plated Earrings MADE WITH SWAROVSKI ELEMENTS The turquoise color birthstone of December is regarded as a love charm. It is a symbol of good fortune and success, believe to calm the mind and soul. Celebrate you or someone else with these birthstone angel earrings. Featuring silver plated earrings for pierced ears. Specifications: Approximate 1 Inch Length, Silver Plated Leverback Clip Earrings, Faux Pearl, Handmade in the USA, MADE WITH SWAROVSKI ELEMENTS

Sterling Silver Turquoise Teardrop Enhancer $40 Turquoise teardrop enhancer in Tarnish free Sterling Silver.

Gifts With Humanity MJEMR2229035 Diagonal Stone Trio Alpaca Silver Earrings Turquoise and Malachite $30.68 A glorious trio of polished turquoise malachite and deep red resin is backed by a rounded rectangle of alpaca silver in these earrings handmade by women in Mexico. Hypoallergenic hooks. Measures 0.375 by 0.75 inches.

Ashley Cooper Turquoise Long Silver Chain Necklace $20 Long silver chain necklace with turquoise and silver accents.

Sterling Silver Turquoise Ring $47.99 Sterling Silver Turquoise Ring crafted in 925 Sterling Silver Dimensions: Height: 15.00 mm Width: 10.00 mm.