Exotic Sterling Silver
February 16th, 2011
What do people look for when buying jewellery?
Hello everyone. I’m a young women interested in starting the best Jewellery business EVER. I’m in the research stage and would like to know what people want & Deliver exceptional results. 9K gold, Sterling silver & silver/lead toned chains are the features enriched with Swarovski Crystals, Freshwater peals & exotic beads.
You are on the right track about using quality products in your designs. But you will have to narrow your market down. If you try to cater to what everyone wants then your market is too open and competition stiff.
Everyone has different tastes and you won’t be able to satisfy them all. So try to target the market that YOU would like to design your jewelry for.
As part of your market research you will need to know what is the profile of your typical customer (i.e. age, sex, location, interests, education, etc.)? In investigating your potential customers, you must consider who will wear your jewelry.
In finding the answers to these questions ask yourself: Who do you think would probably buy your jewelry, or who are you making your designs for? For example do you want to reach sophisticated, professionals? Young and funky? Everyday or party wear?
If you are using a lot of Swarovski and pearls what about bridal or prom jewelry?
Once you have identified who your customers are, or to whom your jewelry is appealing, you can then cater to the taste of this typical customer and seek the best ways to reach him or her.
The next questions now are: How do you plan to distribute your jewelry to your customers (i.e. craft shows, wholesale to retail outlets, specialty shops, your studio shop, holiday boutiques, party plan, website, etc.)? How will you inform customers about your jewelry?
Also in your market research you need to know what your competition is doing. You will learn more about what is selling where, to whom, and at what prices by carefully observing the competition. Once you have an idea of what you want to make, surf the net, attend as many shows, go to as many stores, and seek out as many other points of sale as you can for the same style of jewelry as you wish to market. Then ask yourself: Can customers easily get what you make from someone else, perhaps at a lower price than what you would have to charge to make a profit? Is your jewelry unique or is the market already saturated with the style of jewelry you want to make? Like I said earlier competition is stiff so your designs have to be unique!
For more detailed information on how to design and sell handmade jewelry check out this site:
http://www.beading-design-jewelry.com
Free home based jewelry business and design tips. Hundreds of ideas and tips to inspire you to design and create unique bead jewelry designs that will give you an edge in the market place. A great resource for inspiration and innovation in marketing and designing handmade bead jewelry.
Orvieto Silver 7.5ct Odyssey "Exotic Ecstasy" Orange Quartz Sterling Silver Ring
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Sterling Silver & Dark Brown Exotic Wood Ring Sz 6.75 $34.99 |
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Sterling Silver & Dark Brown Exotic Wood Ring Sz 6.75 $36.99 |
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Sterling Silver & Dark Brown Exotic Wood Ring Sz 8.75 $44.99 |
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Sterling Silver & Dark Brown Exotic Wood Ring Size 7.5 $44.99 |
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Sterling Silver Exotic Light Brown Wood Ring Size 8 US $25.99 |
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Sterling Silver MOJAVE PURPLE TURQUOISE & EXOTIC GEMSTONE PENDANT 18″ CHAIN $89.95 |
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Sterling Silver Exotic Cactus Pendant / Children $23.99 |
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Sterling Silver & Exotic Wood Fashion Classic Pendant $39.99 |
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EXOTIC RING 92.5%STERLING SILVER Size.US=9,UK=R. $16.25 |
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925 Sterling Silver & Exotic Wood Pendant $23.99 |
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EXOTIC MOVING RING.925STERLING SILVER Size.US=9/R.Adj $56.80 |
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size 7 INDONESIAN BALI FLOWER GARDEN EXOTIC 925 STERLING SILVER RING V4083 $11.50 |
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Exotic orange topaz 5mm stud earrings set in sterling silver, checkerboard round $20.00 |
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Exotic Pigeon Blood Ruby and Diamond Ring Sterling Silver 925 size 6 $56.95 |
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Exotic Gold Plated Aventurine Snake Ring 925 Sterling Silver Free USA Shipping $105.44 |
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Exotic Gold Plated Aventurine Snake Ring 925 Sterling Silver Free USA Shipping $105.44 |
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Exotic Gold Plated Aventurine Snake Ring 925 Sterling Silver Free USA Shipping $105.44 |
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Exotic Gold Plated Aventurine Snake Ring 925 Sterling Silver Free USA Shipping $105.44 |
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Exotic Gold Plated Aventurine Snake Ring 925 Sterling Silver Free USA Shipping $105.44 |
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EXOTIC RED EUDIALYTE OVAL GARNET 925 STERLING SILVER ARTISAN PENDANT Z1243 $2.24 |
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1″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $11.95 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 8.5 ring $21.95 |
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1 1/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $16.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $16.95 |
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1 11/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $13.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $11.95 |
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11/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 9 ring $18.95 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 9 ring $18.95 |
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EXOTIC GREEN AMETHYST OVAL PERIDOT 925 STERLING SILVER ARTISAN PENDANT B4594 $0.99 |
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1 15/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $16.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER HOOP earrings $15.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $11.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $9.95 |
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EXOTIC SONO WOOD HAMMERED 925 STERLING SILVER US 9 ring $21.95 |
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Rare Exotic Gift Natural Abalone Shell Vintage Pattern Sterling Silver Ring s. 7 $6.83 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 8 ring $18.95 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 7 ring $18.95 |
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1 1/4″ EXOTIC TEARDROP VOLCANIC STONE STERLING SILVER earrings $16.95 |
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EXOTIC STERLING SILVER THICK FREE FORM SWIRL RING sz 8 $11.00 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 9 ring $18.95 |
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EXOTIC SONO WOOD HAMMERED STERLING SILVER US 6 ring $21.95 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 7 ring $18.95 |
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EXOTIC STERLING SILVER DETAILED CELTIC KNOT PENDANT $11.99 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $11.95 |
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EXOTIC .925 STERLING SILVER TURQUOISE HAMSA EARRINGS $9.50 |
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EXOTIC .925 STERLING SILVER CELTIC KNOT CROSS PENDANT $13.99 |
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EXOTIC VICTORIAN LEMON TOPAZ FLOWER 925 STERLING SILVER PENDANT 1 5/8″ B5894 $10.50 |
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EXOTIC STERLING SILVER 16MM BALI HOOP EARRINGS $6.99 |
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EXOTIC HONEY CITRINE DRUZY 925 STERLING SILVER ARTISAN BRACELET 6 4/8-8″ A9059 $11.49 |
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size 6 EXOTIC LEMON TOPAZ OVAL 925 STERLING SILVER SOLITAIRE ARTISAN RING B6738 $0.99 |
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size 7 1/2 EXOTIC GREEN AMETHYST OVAL 925 STERLING SILVER ARTISAN RING B6771 $3.00 |
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EXOTIC MENS .925 STERLING SILVER ONYX RING size 9 $21.00 |
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EXOTIC n THICK STERLING SILVER BRAIDED BALI RING sz 8 $28.99 |
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EXOTIC STERLING SILVER REAL TURQUOISE STONE RING size 7 $8.00 |
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size 6 EXOTIC BLUE LARIMAR OVAL 925 STERLING SILVER SOLITAIRE ARTISAN RING B5271 $5.13 |
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EXOTIC STERLING SILVER WIDE FILIGREE DOME RING size 9 $23.99 |
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EXOTIC BLUE KYANITE FANCY AMETHYST PEARL 925 STERLING SILVER PENDANT 2″ V4827 $0.99 |
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EXOTIC .925 STERLING SILVER CELTIC KNOT EARRINGS $7.00 |
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Exotic .925 Sterling Silver Genuine Ruby handcrafted Artisan pendant jewelry $17.99 |
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EXOTIC .925 STERLING SILVER CELTIC WOVEN BAND RING size 8 $8.00 |
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EXOTIC .925 STERLING SILVER BALI BAND RING size 7 $28.99 |
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Sz 7 EXOTIC PINK STAR RUBY TOPAZ PRONG SET 6 RAY 925 STERLING SILVER RING T9731 $5.59 |
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Exotic .925 Sterling Silver Blue Turquoise Gemstone Artisan pendant jewelry $14.99 |
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EXOTIC STERLING SILVER FILIGREE HEART DANGLING EARRINGS $11.99 |
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Orit Schatzman Exotic Caribbean Oval Hammered Sterling qvc Ring-6 $86.25 |
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Exotic Sun God Rah Sterling Silver Aztec Bracelet 925 $32.95 |
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1 1/8″ EXOTIC VOLCANIC STONE 925 STERLING SILVER earrings $13.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $16.95 |
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1 11/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $13.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $9.95 |
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1 3/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 7 ring $18.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1 15/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $9.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $15.45 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $11.95 |
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11/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $10.95 |
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1″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $11.95 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 9 ring $18.95 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 9 ring $18.95 |
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EXOTIC SONO WOOD 925 STERLING SILVER SIZE US 9 ring $18.95 |
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1 15/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $16.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $12.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER HOOP earrings $15.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1 15/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $13.95 |
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1″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $10.95 |
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1 7/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $12.95 |
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1 1/4″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $14.95 |
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1″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $11.95 |
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1 15/16″ EXOTIC SONO WOOD 925 STERLING SILVER earrings $13.95 |
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Sterling silver pendant necklace, ‘Exotic Bird’ (India) $167.95 In this design, an exotic bird inhabits an enchanted forest. Tarang and Manas depict the delightful bird on an ornate medallion. They work in sterling silver to create the pendant and chain. .925 Sterling silver |
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Reflections(tm) Sterling Silver Exotic Shorthair Cat Bead / Charm $22.99 Reflections(tm) Sterling Silver Exotic Shorthair Cat Bead / Charm crafted in 925 Sterling Silver |
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SilveRado(tm) MS368 Sterling Silver Exotic Flower Bead / Charm $29 SilveRado(tm) MS368 Sterling Silver Exotic Flower Bead / Charm crafted in 925 Sterling Silver |
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Sterling silver brooch, ‘Exotic Bloom’ (Indonesia) $119.95 Bali’s exotic frangipani flower glows with argent grace, its exotic beauty worked in sterling silver by Made Sriasih. The brooch evidences the traditional Balinese stylizations, and Sriasih presents it in a batik covered box, lined with velvet and finished with palm leaf thread. The box also features a mirror. Called Jepun in Balinese, the flower’s ephemeral beauty makes this brooch a stylish complement to a sophisticated outfit. .925 Sterling silver. |
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Sterling silver brooch Exotic Bloom (Indonesia) $119.95 Bali’s exotic frangipani flower glows with argent grace, its exotic beauty worked in sterling silver by Made Sriasih. The brooch evidences the traditional Balinese stylizations, and Sriasih presents it in a batik covered box, lined with velvet and finished with palm leaf thread. The box also features a mirror. Called Jepun in Balinese, the flower’s ephemeral beauty makes this brooch a stylish complement to a sophisticated outfit. .925 Sterling silver. |
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Sterling silver brooch Exotic Flora (Indonesia) $59.95 Miniscule chimes herald a blossoming flower in a magnificent brooch by Made Sriasih. The inspired designer crafts the brooch from sterling silver, expertly mastering filigree techniques. .925 Sterling silver. |
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Sterling silver brooch, ‘Exotic Flora’ (Indonesia) $59.95 Miniscule chimes herald a blossoming flower in a magnificent brooch by Made Sriasih. The inspired designer crafts the brooch from sterling silver, expertly mastering filigree techniques. .925 Sterling silver. |
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Sterling silver cocktail ring Orchid Exotic (Thailand) $59.95 From Thailand’s Achara, this ring transforms the ephemeral beauty of a white orchid into an accessory of perennial elegance. The design is crafted of sterling silver, detailing the flower’s petals with admirable expertise. .925 Sterling silver |
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Sterling silver cocktail ring Rose Exotic (Thailand) $79.95 From Thailand’s Achara, this ring transforms the ephemeral beauty of a wild rose into an accessory of perennial elegance. The design is crafted of sterling silver, detailing the flower’s petals with admirable expertise. .925 Sterling silver |
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Sterling silver dangle earrings Exotic Globe (Indonesia) $33.99 Local favorite Wayan Sarjana blends his interpretation of traditional Indonesian design with contemporary silver styling to create the perfect ‘everyday’ earring. These intricately-designed globe earrings are sure to complement any outfit, day or night. .925 Sterling silver |
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Sterling silver dangle earrings, ‘Exotic Globe’ (Indonesia) $33.99 Local favorite Wayan Sarjana blends his interpretation of traditional Indonesian design with contemporary silver styling to create the perfect ‘everyday’ earring. These intricately-designed globe earrings are sure to complement any outfit, day or night. .925 Sterling silver |
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Lapis lazuli earrings, ‘Exotic Dew’ (India) $47.95 Lapis lazuli dewdrops bathe with exotic elegance. Shanker shapes the earrings like leaves and crafts them with sterling silver. .925 Sterling silver |
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Lapis lazuli earrings Exotic Dew (India) $47.95 Lapis lazuli dewdrops bathe with exotic elegance. Shanker shapes the earrings like leaves and crafts them with sterling silver. .925 Sterling silver |
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Pearl dangle earrings, ‘Exotic’ (Indonesia) $54.95 Kenari expertly captures the exotic beauty of Indonesian jewelry with the design of these earrings. She crafts them by hand of sterling silver, creating ornate settings for the unique iridescence of pink and white pearls. .925 Sterling silver Please note the pearls’ hue may vary slightly |
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Pearl dangle earrings Exotic (Indonesia) $54.95 Kenari expertly captures the exotic beauty of Indonesian jewelry with the design of these earrings. She crafts them by hand of sterling silver, creating ornate settings for the unique iridescence of pink and white pearls. .925 Sterling silver Please note the pearls’ hue may vary slightly |
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Pearl cluster earrings Exotic White (Indonesia) $33.49 Balinese designer Indah presents this stunning pair of earrings featuring the exotic beauty of white pearls. They dangle like racemes from tiny sterling silver hoops. .925 Sterling silver |
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Serpentine dangle earrings, ‘Exotic Nature’ (Peru) $139.95 Silver seeds peer out from their sterling husks under the light of serpentine moons. Peruvian designer Teresa Evaristo finds inspiration in nature and its many exotic floral shapes and forms. .925 Sterling silver. |
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Pearl dangle earrings, ‘Exotic Gray’ (Indonesia) $48.99 Kenari expertly captures the exotic beauty of Indonesian jewelry with the design of these earrings. She crafts them by hand of sterling silver, creating ornate settings for the unique iridescence of gray pearls. .925 Sterling silver |
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Pearl cluster earrings, ‘Exotic White’ (Indonesia) $33.49 Balinese designer Indah presents this stunning pair of earrings featuring the exotic beauty of white pearls. They dangle like racemes from tiny sterling silver hoops. .925 Sterling silver |
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Pearl cluster earrings, ‘Exotic Pink’ (Indonesia) $39.95 Balinese designer Indah presents this stunning pair of earrings featuring the exotic beauty of pink pearls. They dangle like racemes from tiny sterling silver hoops. .925 Sterling silver |
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Serpentine dangle earrings Exotic Nature (Peru) $139.95 Silver seeds peer out from their sterling husks under the light of serpentine moons. Peruvian designer Teresa Evaristo finds inspiration in nature and its many exotic floral shapes and forms. .925 Sterling silver. |
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Pearl dangle earrings Exotic Gray (Indonesia) $48.99 Kenari expertly captures the exotic beauty of Indonesian jewelry with the design of these earrings. She crafts them by hand of sterling silver, creating ornate settings for the unique iridescence of gray pearls. .925 Sterling silver |
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Amethyst dangle earrings, ‘Glowing Exotic’ (Thailand) $25.99 The mystical, exotic allure of amethyst captures the imagination of Thailand’s Khun Boom. She highlights the gem’s faceted elegance in a pair of handcrafted earrings. …925 sterling silver |