Cross Brand
Advance Cross
Applause, the Tenth National wonderful curtain call. The members of the delegation to share the joy of gold, the sponsors also inventory the success or failure.
Li Ning Middle-level manager of a company apparently not much good mood, see the team dressed in costume, the young talents of China sporting goods industry faces complex. An official of the State Sports General Administration said with emotion: “You go looking through the data, previous sponsor of the Games, Li Ning, which term is not play the leading role? Shoes Clothing , Hat , Eyeful looked that Li Ning’s world! Now, Domestic Brand A weakening trend in ah. ”
Indeed, long time, foreign Sports shoes Brand for China’s domestic competitions do not seem interested, and even some disdain, and their efforts seem more on the international competitions. Now, when people discovered the potential for athletic shoes consumer far beyond their imagination, the foreign manufacturers have no hesitation in knocking the door of China’s top events. The National Games, the Japanese brand Mizuno-sponsored team as much as much as nine, the British brand Umbro sponsored two, while domestic brands such as Li Ning, Anta, 361 degrees, the number of special steps were is: 12,8,2,5.
International brands in the domestic competitions began to seek an extension of the brand and the best fit point of landing, which naturally adds to the local sports shoe company a lot of trouble.
Attack and defend, the two sides of the battle has just opened, already dusty.
Abnormal difficult victory Local and foreign camp against camp gradually deposited as special step of going it alone with Mizuno. Negotiations, speculation, decision making, further negotiation, further analysis or decision-making. Finally, special steps to 15 million yuan won the “National Games partner” of the title, ranks among the top-level sponsor, will stop at the door Mizuno.
Few months ago, especially the flag leaf, general manager of step with the Jiangsu Province, 10 Games Resources Development Co., Ltd. Marketing Gu Lei Feng, a general manager sitting at the negotiating table. Leaf flag to get the mission trip the delegation of Jiangsu Province “exclusive supplier” of the authority, the bottom line is sponsored by the amount of three million yuan. After 24 hours, sitting in front of the Lei Feng Gu Japanese brand Mizuno’s behalf, his hole cards is 800 million to 1000
Million, targeting sponsors. National Games on the eve of battle to such negotiations. Li Ning, Conway, Anta … … are shipped with the Jiangsu Province, 10 in close contact Resource Development Co., Ltd..
“4-year term of the National Games had previously been considered the most planned economy Color Sporting event, more direct conflict with business practices, until the Ninth National Games gradually began to have ideas and elements of the market. The full implementation of the Tenth National Market Operation , Will sponsor three major sub-categories: partners, sponsors and exclusive suppliers, and their bottom line amounts to 15 million yuan, respectively, 800 million and 3 million yuan, the general in an industry choose only one, enjoy the exclusive right to . Of “taking care of Lei Feng, said.
And Competition , In the “wheel” type of negotiations to upgrade.
That trying to use 10 million yuan Mizuno won the second-level “sponsor”, the local brands began to consider timely adjust its Strategy , Corporate headquarters on behalf of an emergency call, enter or return? Leadership Layer of hesitation and vacillation to think again after Li Ning and Conway chose to leave. The president of the small wave special step instructions to the flag leaf is unusually strong: on!
Thus, the local camp of confrontation with foreign camp gradually deposited as special step of going it alone with Mizuno. Negotiations, speculation, decision making, further negotiation, further analysis or decision-making. Finally, special steps to 15 million yuan won the “National Games partner” of the title, ranks among the top-level sponsor, will stop at the door Mizuno.
“Shocking, it is definitely a stirring scene! The scene could not tell the Chinese people have the pride and joy! Special steps to fight a deep breath people!” China Sporting Goods Federation, told reporters Deputy Zheng Zeyun those words, involuntarily stood up, looked very lively.
A more sensitive and delicate topic of lurking in the post, though we all care taboo, but it is a tacit understanding – location as National Games in Nanjing, as the Japanese brand Mizuno and Chinese brand Contest, was given a more natural meaning, which should also adhere to one of the factors D wave it.
No suspense, the next National Games, special stepped out stole the show.
The same distance from shock Down gradually if the foreign brands head high to the low-end markets, the Chinese enterprises that what means to save themselves?
Clutch the victory by our hands is a pity that only belong to a battle. The overall victory? How far is it from us? Nature does not lack courage, but we have much clout to and cross-brand match?
About the Author
I am China Manufacturers writer, reports some information about dora the explorer boots , playskool toys.
Re: @Gillette | Old Spice
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